Frequently Asked Questions

There are many questions that arise when the term SEO comes up. Questions about search engines, directories, submissions, backlinks, and the many elements of effective search engine optimization and placement. Below are some commonly asked questions with answers that will help give you a better understanding of what the steps are to increase placement on the various search engines that exist. If you have a question that you would like answered, please let us know with our contact form. We will email you with an answer within 24 business hours.

Why should I out source my SEO?

SEO is a full time job that requires a whole team with several skills ranging from web development, content creation and marketing. Google has publicly stated that they made over 500 changes to their algorithm in 2011. Even one experienced full time SEO in-house employee could not detect these changes alone. Our experienced team of SEO's keep you with the times at a fraction of your current SEO costs.

Can’t I just use WordPress plus plugins for SEO?

You can but it’s not enough. Currently, most modern CMS and blog software has built in technical SEO capabilities. These capabilities are limited to SEO on the site alone. There are many off site techniques required to achieve SEO success.

What is black hat SEO?

Black Hat SEO is typically referred to when talking about link farms, spinners, paid back links, excessive or spam linking, or anything else that violates Googles SEO policies.

Is black hat SEO legal?

You will not go to jail but rather end up with your domain name on Google's naughty list. This typically will cause your rankings to drop several pages for any number of months. There is no way off Google's "$%@& List." In most cases the links left by Black Hat companies can not be taken off or they do not know where they left the links. This can cause extended or in some cases permanent suspension of a domain.

Do domain extensions (top level domains like .com, co.uk) matter?

Yes they do. Especially when it comes to country based domains like .fr, .de or .es – for local results in respective countries you should use preferably a country domain to get a small advantage. Also many in the SEO industry assume that .edu and .gov domains are trusted more by Google. Google itself has denied that explaining that .edu and .gov domains get more links and thus Google trusts them more.